The State’s Mental Health Commission has been named Advertiser of the Year 2020 at the 30th Campaign Brief Awards.
The award recognises the success of the Commission’s Think Mental Health, Alcohol.Think Again and Drug Aware programs in 2020.
Minister for Mental Health, Stephen Dawson said the campaigns supported the community to increase mental health and wellbeing, and reduce alcohol and other drug-related harms.
“These included an in-house, fast-tracked Think Mental Health campaign which provided tips and strategies to maintain mental wellbeing through the COVID-19 pandemic, by being positive, connected, and active,” Mr Dawson said.
“The Alcohol.Think Again campaign targeting parents was shortlisted as a finalist in multiple national awards in 2020, including the Australian Effectiveness Awards, with research finding that thousands of parents stopped providing their children with alcohol as a result of the campaign.”
He said the highly-targeted Drug Aware campaign had been launched in summer 2020 to motivate festival-goers to reduce their risk of drug-related harm, resulting in a safer community.
“Currently, the commission is working to correct the common misperception that small amounts of alcohol are safe during pregnancy,” Mr Dawson said.
“Public awareness campaigns can be so effective to help reduce community harm. It’s fantastic to see this great work being recognised.”
“I encourage everyone to check out the Mental Health Commission’s websites.”
