26 September 2023

City campaign to attract public back

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The City Renewal Authority (CRA) has launched a new campaign encouraging Canberrans to reconnect with their city.

CRA said the campaign, Heart + Soul: Rediscover your city, highlighted 11 local businesses in the city precinct.

“We look at the vibrant, talented and passionate people behind each city business, what motivates them, why they do what they do, and why they love the city centre,” the Authority said.

“Their stories are upbeat and personal,” it said.

“It’s these people, and many others like them, that give the city its heart + soul.”

CRA said businesses in the city centre had done it tough during COVID-19 restrictions, with some having to close, while others were able to innovate quickly to deliver a service that minimised face-to-face interactions.

“Since restrictions began easing, our passionate and dedicated business owners and their teams – the true heart + soul of the city – have started coming back, with open doors, open minds and physical distancing, to welcome you once again,” it said.

“Canberrans, it’s time to reconnect with your city.”

It said that even during challenging times Canberra’s city centre was filled with amazing businesses, run by people who made incredible contributions to the heart and soul of the ACT.

The Authority reminded people to keep COVID-safe while out and about.

Further information on the Authority’s campaign can be accessed at this PS News link.

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