A $2 million tourism campaign to encourage Aussies to Holiday Here has hit television screens across Queensland, NSW and Victoria.
Premier, Annastacia Palaszczuk said 10 million people had already seen the advertisements.
“The coronavirus outbreak is having a big impact on our tourism industry – thousands of bookings have already been lost throughout the State,” Ms Palaszczuk said.
“In terms of the economic impact, the novel coronavirus is a disaster like any cyclone, fire or flood.”
She said the television advertisements were currently running on free-to-air channels, with a subscription service campaign set to start next month.
Minister for Tourism Industry Development, Kate Jones said the Premier had shown great leadership in supporting Queensland businesses struggling as a result of the COVID-19 outbreak.
“One in 10 Queenslanders work in the tourism industry, and we know that tourism businesses are now doing it really tough,” Ms Jones said.
“We want more southerners to head north in 2020,” she said.
“So we’re showing them why they should holiday here.”
Ms Jones said the roll-out of the television campaign followed high-profile out-of-home advertising in key capital city locations, digital advertising and retail partnerships to boost holiday bookings.
“This campaign comes on top of a major international marketing that we’re delivering in key markets outside of China,” she asid.
“We’re targeting markets where we know visitors are ready to travel to Queensland.”
