Australia Post has announced the launch of its new national mascot, ‘Pip the Koala’.
Pip has been created to help drive environmental awareness as part of Australia Post’s ongoing commitment to delivering a better tomorrow.
Iconic to Australia, the koala was selected as the perfect fit for the Australia Post brand.
According to Australia Post, Pip has been created to promote the important message that, together, we can make a difference when it comes to taking care of the environment.
To help achieve this, Australia Post has proudly entered into a three-year Strategic Partnership with the World Wide Fund for Nature Australia (WWF-Australia).
Australia Post Executive General Manager, Retail, Brand & Marketing, Catriona Noble said the service had a responsibility and opportunity to create a more sustainable future for all Australians.
“Our organisation touches more communities than any other business in the country and we must do our part to promote environmental awareness,” Ms Noble said.
“Devastatingly, recent extreme weather events including fires and floods have caused significant habitat destruction, exacerbating the crisis faced by the koala, a quintessential native species,” she said.
“Through our work with WWF-Australia and our new mascot Pip, we are committed to engaging and educating Australians about the importance of protecting koalas from the threat of extinction.”
As part of the launch of Pip, Australia Post has created a Pip the Koala plush toy, each made from 10 recycled plastic bottles.
They said that for every Pip the Koala plush toy sold, $2 would be donated to WWF-Australia to help protect and restore koala habitats
Pip the Koala plush toys are now available online and at participating Post Offices.
