A research project supported by six Government Agencies has revealed how people feel about attending arts and culture events after the COVID-19 pandemic.
The COVID-19 Audience Outlook Monitor surveyed more than 23,000 Australian respondents, aggregated in a freely available dashboard, to assist artists and cultural organisations of all kinds understand how audiences feel about attending events again.
According to the survey, by and large audiences plan to return to arts and culture events in future (85 per cent), with 78 per cent planning to attend just as they did before COVID-19 and seven per cent saying they would go more often.
However, the results show that in the short-term, the pandemic will affect who comes back to arts and culture events and how soon; the types of events they will visit; and the size of events they might feel comfortable attending.
They show that venue safety measures will be critical, with 96 per cent saying their decision to attend will be influenced by the measures put in place.
The Western Australian Department of Local Government, Sport and Cultural Industries is collaborating with research Agencies, Patternmakers (Sydney) and WolfBrown (United States) and five other Government Agencies across Australia to produce the resource.
It says the dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.
Data will be collected from audiences again in July and September as restrictions are lifted on the number of people allowed to gather for cultural events.
