The Mental Health Commission and Cancer Council Western Australia have launched a new Alcohol.Think Again campaign, called Spread.
The campaign will be featured on television, radio, social media and outdoor advertisements.
It aims to reduce alcohol use by increasing awareness of the link between alcohol use and cancer.
Minister for Health, Roger Cook said Spread would shine a light on the fact that alcohol was a cause of cancer in at least seven sites of the body.
“The television commercial points out that with every drink the risk of cancer in the breast, liver, mouth, throat and bowel increases,” Mr Cook said.
“In 2018, there were three alcohol-caused cancer hospitalisations every day, costing the State Government about $14 million.”
He said it was estimated that about 400,000 Western Australians drank alcohol at levels likely to cause to long-term health issues.
“The impact alcohol-caused cancer is having on individuals, families and the Western Australian health system is enormous,” Mr Cook said.
“With end-of-year celebrations approaching you may feel more pressure to drink — but we must have at the forefront of our minds, our own health.”
He said the partnership with the Cancer Council WA to deliver the Alcohol.Think Again campaigns was just one way of raising awareness of the harm that alcohol use could cause.
More information about the Alcohol.Think Again campaign can be accessed at this PS News link.
