26 September 2023

Add Value

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Reviewed by Rama Gaind.

By Mark Carter, Wiley, $27.95.

Knowing what we truly value, and why, is at the heart of success. Now is the time to discover your values, find your worth and gain fulfillment in your personal and professional life.

As one of the world’s leading experts on human behaviour, Carter asks you to listen closely: you’ll notice that words like ’value’ lie at the heart of many of the important conversations taking place around you.

Value is everywhere, whether it’s about personal development, business or government. In business, we hear about ’adding value’, in our personal lives, we’re told about the importance of ’self-worth’.

Not many of us, however, know what these concepts truly mean. What’s more — how do we know when we’re getting them right? In this book, Mark takes storytelling to a “new level by deep diving into the world of ‘value’ using concepts from some of our greatest thought leaders and lessons from his own unique journey”. Along the way take note of the fact your journey must be defined on your own terms. Use this book as a compass for your own path and create a world that is truly yours.

His passion for understanding what makes us do the things we do have convinced him what makes or breaks all of our ventures is having a full moral understanding of what we value and why — and living up to it.

No person is an island and living in accordance with our values has real-world effects. Whatever your ambition, the wisdom found in Add Value will help you ignite the human potential within — and help us all to build a better world.

Discover why human skills are even more necessary for success in the age of Artificial Intelligence.

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