26 September 2023

Ad campaign to beat domestic violence

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The Department of Communities and Justice has joined forces with NSW Police and Crime Stoppers to launch a new TV advertising campaign encouraging people who witness domestic violence to call the police.

Attorney General and Minister for the Prevention of Domestic Violence, Mark Speakman said the six-week campaign follows five women being killed in domestic violence murders across NSW in the past eight weeks.

“The brutal killings of these innocent women are just another tragic reminder of this terrible scourge – the latest victim was only 18 years old,” Mr Speakman said.

“I’m calling on the community to be a lifeline for these victims,” he said.

“When you know there’s an emergency happening next door which requires an urgent police response, don’t hesitate.”

“Your phone call could be the difference between that woman living and that woman dying.”

Mr Speakman said the ads had been running across all commercial networks and their “catch-up” counterparts since Sunday, as well as SBS, social media and in doctors’ surgeries across the State.

Domestic Violence Corporate Spokesperson at NSW Police, Assistant Commissioner Mark Jones said police were responding proactively to domestic violence more than ever, with Domestic Violence Liaison Officers in every command and High Risk Offender Teams in every region holding perpetrators to account and protecting victims.

“But we need the public’s help,” Assistant Commissioner Jones said.

“If you know that someone is in immediate danger, if their life is being threatened, then pick up the phone immediately and report to police,” he said.

The ads can be viewed on the Crime Stoppers’ YouTube page via this PS News link. Note there is sound.

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