The Transport Accident Commission (TAC) has launched a new online campaign highlighting the devastation caused by fatal road accidents as part of its pre-Christmas safety push.
The Minister for Roads, Road Safety and the TAC, Jaala Pulford joined TAC and Road Safety Victoria to urge Victorians to think about their loved ones and the “ripple effect” of choices made on the roads.
“So far in 2019, 257 people have lost their lives on Victorian roads, including eleven people already killed in December,” Ms Pulford said.
“Last year, 14 people died on Victorian roads from the start of December to Christmas Day, and another three people lost their lives between Christmas and the New Year,” she said.
She said the TAC campaign highlighted the devastating moment that a family member of a loved one killed in a road crash received a knock on the door by police.
Ms Pulford said Christmas and the summer holidays presented a busy, high-risk time on Victorian roads and it was critical that the community rally behind road safety across the festive season and into the New Year.
She said the online ads were based on the TAC’s existing ‘Knocking on Doors’ television campaign.
“TAC road safety teams will also be at more than 50 regional events, including festivals and race meetings, providing safe driving advice, free breath tests, giveaways and more in a bid to curb the number of people being killed on country roads,” Ms Pulford said.
