Catherine Mattice says that in promoting your organisation as a great place to work you should have an ‘elevator pitch’ — and ability to describe what it does in 30 seconds.
Did you know that your organisation has a brand, whether you focus on it or not?
Each and every organisation has a unique identity that drives its objectives and attracts, retains, and motivates top talent.
Due to the fact that information about your brand is so accessible, it’s never been more important to promote your organisation as a best place to work.
One way to show off your positive brand is to advertise what happens inside the organisation to everyone outside the organisation.
Use social media and other online platforms to let people know what you’re all about.
For example, some organisations have a careers tab on their website.
It may include testimonials, the benefits of being an employee, and even headshots and biographies of current employees.
Others showcase their positive culture by highlighting their dedication to employee wellness, recognition, and community outreach.
They sell themselves by advertising each and everything they do for their employees.
Basically, they leave potential candidates asking the question: “Why the heck wouldn’t I want to work there?”
You can also get marketing help with your employer brand.
While the messaging for employees and customers will vary, the branding must be consistent.
Think of your employees as if they were customers and treat them accordingly.
Help them see the value you bring to their lives, and they will remain loyal customers… err… loyal employees.
Lastly, hone your elevator pitch.
The elevator pitch answers the question: “What does your organisation do?” in 30 seconds.
Think about your answer.
Do you share a story about a recent client success? Do you list your organisation’s core values?
Do you have a one-liner that encompasses your organisation’s vision?”
Your elevator pitch has the power to create a brand that attracts both employees and clients.
So it is important to make sure every single person at your organisation is involved in building your corporate identity through perfecting and personalising their elevator pitch.
If all of your employees are aware of what your organisation is trying to accomplish, and are passionate about it, they can pass it on to others.
*Catherine Mattice is a consultant and trainer who assists organisations develop action plans to build positive corporate cultures. She can be contacted at www.civilitypartners.com.
This article first appeared on Catherine’s blogsite.
