The first ever joint tourism campaign from the National Parks and Wildlife Service (NPWS) and Destination NSW is encouraging Australians to ‘find your path’ in the State’s magnificent natural landscapes.
Welcoming the Find your path campaign, Minister for Environment, James Griffin said the advertising program showcased some of the most diverse national parks on the planet.
“From the crystal clear waters of Tomaree National Park, to other-worldly rock formations in the Warrumbungles, Australia’s best snow at Kosciuszko, and ancient cultural landscapes of Mungo and Mutawintji, we are so lucky to have an incredibly diverse range of landscapes right here in our backyard,” Mr Griffin said.
“With more than 890 diverse national parks are reserves, we know that NSW is the national parks capital of Australia, but research suggests that our national parks aren’t quite as well known as parks in other States,” he said.
“If you don’t know, you won’t go, so in collaboration with Destination NSW, NPWS has created a campaign to showcase our magnificent national parks to Australia and the world – from our icons to our hidden treasures.”
Mr Griffin said the aim of the campaign was to turn tourists in conservationists by helping visitors fall in love with the State’s regions.
He said the campaign would reach millions of people, no rolling out across television, digital media, billboards and outdoor media in Victoria, Queensland, the ACT, Sydney and regional NSW.
