The Australian Broadcasting Corporation (ABC) has launched a new website to draw stories from across its many platforms and outlets and present them in an accessible format for online audiences.
ABC Life went live yesterday (6 August), delivering a new home to showcase content on issues the ABC calls of importance to all Australians — work and careers, health and wellbeing, finance, relationships and family — free from commercial agendas.
ABC Life Lead, Scott Spark said it was recognised that in a cluttered digital environment, fresh approaches were needed to ensure stories were created, published and shared in ways that were most useful to audiences, making ABC stories as accessible as possible.
He said ABC Life brought together curated content from ABC Television, ABC News, ABC Regional and Local, Triple j, Radio National, ABC Online and podcasts, supplemented by creative output from the ABC Life team.
“It utilises the skills of our journalists and content makers from across metro and regional Australia, including the capital cities and regional centres such as Launceston, Orange, the Sunshine Coast and Broome,” Mr Spark said.
“ABC Life builds on the tradition of the ABC tapping into the everyday topics, issues and stories that matter to people.”
He said it will look and sound like Australia now, and be free of advertiser interests.
ABC Life was developed within the ABC’s Content Ideas Lab and can be accessed at this PS News link.
