The Australian Broadcasting Corporation (ABC) has started a campaign to set out the truth about COVID-19 vaccines by debunking the myths.
Attempting at the same time to encourage the public to protect themselves and the community against the virus, the ABC said a series of presenters would be the human faces of public information calling on people to get vaccinated.
It said that joining the presenters in the Vax Facts campaign would be doctors Norman Swan, Preeya Alexander and Karl Kruszelnicki, who would seek to set the record straight by dispelling COVID-19 misinformation and tackling the vaccination questions that people were asking.
Managing Director of the ABC, David Anderson said the recent spread of the Delta strain of COVID-19 highlighted the continuing need for accurate and effective public health information.
“As the nation’s most trusted media organisation, we are proud to help Australians get the facts about the safety and efficacy of COVID-19 vaccines,” Mr Anderson said.
“Australians want credible, reliable information to keep themselves and their loved ones safe and well,” he said.
“The Vax Facts campaign highlights how COVID-19 vaccinations are essential to saving lives and to helping Australians return to our normal ways of life and work.”
Mr Anderson said the public information campaign was produced in-house and would appear across television, radio and online.
Director Audiences at the ABC, Leisa Bacon said Vax Facts was produced by the internal creative team at ABC Made.
“It uses an engaging, light-hearted tone to communicate essential information for all Australians,” Ms Bacon said.
