Tourism Australia (TA) has launched a redesigned version of its Chinese-language website for business events aimed at growing Australia’s international business events visitation.
TA said business visitors spent, on average, twice as much as leisure travellers and were more likely to extend their stay and return for a future holiday.
It said the economic contribution made by the business events sector was well recognised, which was why the Boosting Business Events Bid Fund had been established, aimed at growing the sector, which was currently estimated to be worth between $14 billion and $28 billion to the economy.
“Attracting more business events will boost Australia’s economy and support the almost one million Australians employed in our $135.5 billion tourism industry,” TA said.
“Australia’s natural beauty is one of the key drivers of visitation from China and visitors to the new site will see more images and videos of Australia’s business events offering with destinations, event delivery, incentive programs and testimonials from incentive planners.”
It said users could also make contact with sources of inspiration and information on holding a business event in Australia.
“Tourism Australia undertook comprehensive research with international business events planners in China to ensure the new site delivers relevant information in accessible and appealing ways,” TA said.
“Downloadable fact sheets and itineraries also feature on the site, as well as direct links to products and convention bureau, allowing easy access to event delivery contacts and more information sources.”
