Australia Post is encouraging people to ‘Spread the Merry’ this festive season with a uniquely Australian Christmas campaign designed to show the value in helping others feel more connected.
Executive General Manager of Community and Consumer at Australia Post, Nicole Sheffield said that following the challenges 2020 presented, the message of connecting and reconnecting had never been more important.
“We’ve been connecting people to their families, friends and communities at Christmas for over 210 years and our new Spread the Merry campaign demonstrates how that sense of connectedness can make us all feel better,” Ms Sheffield said.
“This year we’ve seen communities support each other in so many ways and we want to encourage that thoughtfulness throughout the Christmas season with simple gestures like a card or a small gift that can mean so much,” she said.
“As we’ve been getting ready for our biggest Christmas ever, we’ve also been encouraging people to send gifts and cards as early as they can, and by certain dates, for the best chance of arriving in time for Christmas.”
Ms Sheffield said Australia Post was utilising additional parcel processing facilities, chartering extra freighter flights and hiring 5,000 additional people to help deliver across the county as it managed the impacts of the pandemic and increased demand for parcel post.