12 May 2025

Tasmania opens its doors for winter tourism with $10m voucher program

| John Murtagh
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a harbour at sunset

The Tasmanian Government is making it easier to enjoy the Apple Isle. Photo: Discover Tasmania.

A Tasmanian Government initiative is seeking to help with the cost of living and boost the state’s tourism sector.

Using a voucher system, Australians will share in $10 million to help cover the costs of holiday or dining experiences throughout the state.

Tasmania’s Premier and Minister for Tourism Jeremy Rockliff said 100,000 vouchers valued at $100 each would become available to be redeemed on eligible accommodation, hospitality (including dining) and visitor experiences.

READ ALSO Coalition ejected from Tasmania as part of federal election routing

“We are stimulating our visitor economy in the traditionally quieter months while also making life more affordable for Tasmanians, helping people get out for a nice meal or away for a short break,” Premier Rockliff said.

“Registrations for Eat Local, Stay Local will open for two weeks from Monday, June 2, so Tasmanians have plenty of time to express their interest.

“Recipients will be randomly allocated through a ballot process at the end of June and will have until the end of October to use their voucher.”

Premier Rockliff said similar initiatives in the past had been effective in stimulating local economies, businesses and regional areas.

READ ALSO Tassie tourism push urges mainlanders to warm to coldest state’s winter charms

“Eat Local, Stay Local complements our Spirit of Tasmania Free Car Fare initiative, launched late last month to bring more interstate visitors into Tasmania to stay longer and spend more,” he said.

“We are taking strong action to back in the tourism and hospitality sector through our $27.8 million support package, which is boosting visitation and supporting Tasmanian businesses.

“As part of our 2030 Strong Plan for Tasmania’s Future, we are ensuring Tasmania is the best place to live, work, raise a family, invest and do business.”

The government is encouraging Tasmanians and tourists alike to Eat Local, Stay Local.

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