27 September 2023

Food for getting feedback: How to loosen a workforce’s lips

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Brian de Haaff knows how difficult it can be for leaders to get genuine feedback from team members who are junior to them and suggests ways that this might be overcome.


“What do you think? ” This can be one of the hardest questions to answer.

Especially when the person asking is your manager or even the chief executive.

Silence is understandable. People may feel timid, worried about saying the wrong thing and looking foolish in front of their colleagues and other leaders.

So, you get blank stares and tight lips. You truly want to know the answer, but people seem afraid to speak up.

I have experienced this in different ways at different points in my career.

Like most people, I have worked for tough managers.

It was not always easy sharing what I thought was the truth earlier in my career.

I have also had the opportunity to start or be an early employee of six cloud-based technology companies.

The last two ventures were acquired by well-known public companies and I got to see how these challenges played out on a global scale.

Receiving direct feedback is something I relish, and I can tell you it is an important issue to address that feedback in a rapidly growing company like Aha!

We need everyone to be engaged and share their thoughts.

The key is to balance being a strong leader with an awareness that your title might hold people back from expressing what they truly think.

Of course, this gets progressively harder the larger that your organisation gets.

In a small organisation it is relatively easy to make strong connections.

You know everyone reasonably well. You interact regularly with most of them and people really know what you are all about.

It is easier to express your opinion in this kind of tight-knit environment.

Close relationships only thrive when you have time for frequent interactions.

In larger organisations the number of people you interact with daily decreases.

Not because you do not want to — but because it is simply impossible due to the demands on your time.

In addition, you now have more leaders between you and the broader team.

Here is what I have found helps to banish the silence and engage the team.

Make space:

In many ways, sharing your thoughts takes work.

Not speaking up is painless and poses few risks.

So, respect each individual and know that feedback can actually be an indication of deeply caring about a mission, organisation, and team.

As a leader, you have to explain that learning and improvement require transparency and conversation.

Create opportunities to spark the conversations that need to be had.

Keep asking:

When things are on track, it is fun to receive feedback.

When things are not going as well, asking for those thoughts is not as appealing.

Have the courage to ask in good and bad times, and keep asking.

It does not have to be you solving the ups and downs either.

When you do not have all the answers and need help from others, acknowledge it when you ask.

Accept answers:

Our inclination as leaders is to jump ahead to solving the problem or even to dismiss the feedback if it does not ring true to us.

Being dismissive will get you nowhere.

Listen deeply and accept the answer — especially if the conversation is about you.

As a mostly rational thinker, this is another paradox I keep working at.

The answer might not be true for you, but it is true for the other person.

Answer back:

A meaningful dialogue requires at least two people to participate. Otherwise, you just have an echo chamber.

While your position in the organisation gives you a certain level of prestige, that does not mean you cannot engage with others directly.

You always should listen first, but you have an obligation to respond with honesty if you expect others to do the same.

Be true:

Share your core beliefs.

Hopefully, you have already done this in a formal way and published a framework that is driven by your organisation’s values.

This will help the team and it will help you, because while you may not always agree with what people say, you should aim for understanding.

At the same time you must remain true to your responsibilities to the entire team.

Most importantly, you will need to make decisions based on your own principles and what you believe is right and true.

Everyone has their own leadership style and every organisation’s culture is different, but one thing most successful organisation have is that they are open to feedback coming from every person on the team.

If you are a leader who is passionate about the mission of your organisation, you will acknowledge that it is likely not easy for others to approach you.

It is even harder for them to tell you what is really on their mind and in their heart.

*Brian de Haaff is the Chief Executive of cloud-based software company Aha! He can be contacted on Twitter@bdehaaff.

This article first appeared on the Aha! company website.

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