The Seniors Card program has built a loyal following of more than 412,000 older South Australians. Photo: SA Government.
It’s a scheme that has been providing older South Australians with benefits and discounts for the past 30 years – and now, more than 400,000 members enjoy the rewards of the SA Seniors Card.
Launched in 1993, the national program was offered to South Australians over 60 years of age and not working more than 20 hours per week.
The card, issued by state governments to permanent residents, was used to support older Australians to participate economically and socially while connecting them to the community.
In South Australia, the first card holder was Mrs Victoria Grima who was born in Malta in 1911, lived in Egypt as a young girl and came to Australia in 1927.
She married in Adelaide and at the time of applying for a Seniors Card, at age 81, had three daughters, six grandchildren and 12 great-grandchildren.
Nowadays, the Seniors Card program has built a loyal following of more than 412,000 older South Australians and contributes to making South Australia a more affordable place to live through access to free public transport as well as discounts and deals from businesses across the state.
This October, a new Seniors Card discount and deals website has been relaunched to make it easier for Seniors Card members to find bargains relevant to their needs.
Office for Ageing Well executive director Cassie Mason said program members could benefit from a world of savings.
“Seniors Card members enjoy discounts and deals on products and services from hundreds of businesses all over the state, from travel and entertainment to home and garden,” Ms Mason said.
“Businesses that want to grow their customer-base can also benefit from connecting with Seniors Card and tapping in to over 400,000 loyal and active consumers, who love to live life to the fullest.”
For more information about the program and its 30-year celebrations, visit the Seniors Card website.
