The Digital Transformation Agency’s (DTA) gov.au Observatory Team has launched a tool to help Government Agencies test and implement changes to their websites.
DTA said that as user needs and community expectations changed, Agencies needed to continually revitalise their digital services to keep pace.
“To help Agencies meet these expectations, the gov.au Observatory now provides a simple tool to test and implement changes,” DTA said.
“To help gov.au Observatory subscribers meet changing user expectations, we have added Google Optimize 360 to our service.
“Optimize 360 is the premium version of Google’s website testing and personlisation product. It’s an optimisation tool that can test different website elements and create personalised experiences for specific user needs.”
DTA said the tool integrated with Google Tag Manager, Analytics and Firebase and allowed Agencies to create specific user cohorts and capture test data.
“Starting with A/B testing you can create a simple experiment that compares the original website (A) with a variant (B/C/D/…),” the Agency said.
“Optimize allows you to choose how often variations appear and who sees the variations.”
It said audience segments could be based on what device they used, where they came from, or how they were referred to the Agency’s service.
DTA said Optimize also offered multivariate testing which, rather than simply showing which variant was most effective, allowed Agencies to identify the most effective element type and the best combination to present them in.
It said Agencies should contact the Observatory Team at [email protected] to enable Optimize 360 on their services.
“We are providing this service at no additional cost for the remainder of the year, to see if there is sufficient demand to keep it as a permanent feature,” DTA said.
