Reviewed by Rama Gaind.
By Suzzanne Laidlaw, Dalmeny Group Pty Ltd, $29.99.
One of the first quotes in the book puts the essence of the narrative into perspective: “Don’t let the fear of what could happen, make nothing happen.” – Kelly Wiles
No one knows the relevance better than Suzzanne Laidlaw, a recognised global leader in business planning, whose inspiring story of resilience touches the heart. What happened to her and David, soon after their marriage, “nearly broke her into pieces”.
Learning how she turned her life around after a tragedy in May 1988 makes for a compelling study.
It’s a spirited real-life story about overcoming adversity and the importance of never giving up. It is heartening to realise you will be able to overcome your challenges, reach your potential and live out your wildest dreams.
What’s Your Plan? provides a step-by-step guide, complete with diagrams, to proactively plan a successful business model, implementing practical tools to take your business to the next level and avoiding pitfalls along the way. You will learn from real clients and receive ‘no-nonsense’, hands-on advice to help you develop a profitable, successful and durable business to support your dreams and life.
With decades of experience as a business owner and coach, Suzzanne combines her powerful life journey with practical business lessons learned to bring her unique and inspirational recipe for business success.
As an elite athlete, having represented Australia multiple times in triathlons, she is familiar with hard work, tenacity, grit and determination in pursuit of her goals. It’s important to gain a greater understanding of yourself and your business needs – in the long term.
Laidlaw is perceptive, having steered the course paved with challenges that came their way in life. Combined with over 25 years in key business management roles, she knows what it takes to triumph over hardship and to function at the top level to achieve extraordinary results. Suzzanne has the winning formula on how to turn your business and life around with heart, vision and purpose.
“By facing your fears and getting out of your comfort zone, you can take your life to whole new heights and transform it forever.”
As Mark Twain said: “The secret of getting ahead is getting started.”
What year was significant for Suzzanne Laidlaw? If your answer is correct, then you could win one of three copies of What’s Your Plan? Entries should be sent to [email protected] by Monday, 7 September 2020. Names of the winners will be announced in Frank Cassidy’s PS-sssst…! column on 8 September 2020.
